A 70-year old brand and pantry staple, Reynolds Wrap needed to move beyond traditional recipe content to appeal to a younger consumer. Enter a truly mobile-first idea: the Endless Table.
Anchored by the first-ever Instagram cookbook, the campaign expanded to 300 recipes, 30 influencers, 2,000+ Instagram images, 100+ Facebook posts, OLVs, banners, print. And a fancy dinner party.
Winner of Webbys, Shorty, ADC and a One Show finalist.